Struggling to Market an Online Course

What do I do? I need help!

I created this really great online course based on working one-on-one with many authors doing book coaching and seeing similar questions and conundrums pop up.

I am really, super, extremely proud of the course I created and am very excited to launch it.

I believe in it. I know for a fact it works, as I have used the same methods in my one-on-one coaching and my own writing, and I made sure to price it very reasonably.

The inaugural class is still not full.

It’s frustrating because I KNOW it’s a good course. I KNOW it works and can help people write the book they have been thinking about for forever.

What I don’t know is how to effectively market an online course.

It is a whole new world for me.

Any advice?

I created a landing page I’m proud of (see it here!) where I offer a free copy of my best-selling first book, Write. Get Paid. Repeat., and explain what is in the course and what it does. I even recorded a short video!

WHY can I not fill this course I feel so passionately about?

This isn’t a post where I give straightforward awesome advice and tell how something worked for me and encourage you to try it.

This is me asking for help. For advice. For anything to help me get this course filled.

I have learned over the years that it is okay to ask for help and this is me asking. Finally, I’ve learned that I don’t always have to do everything alone.

I am genuinely excited and proud about it. I am pricing it low in comparison to other courses, because I have never been all about the money in my business — I love what I do. I love helping people become authors and write the book which has been floating around in their head for far too long and it is just itching to be out and on the page.

I am offering a 20% discount to the inaugural class members.

The course includes everything you need to write your book — and beyond. We go over how to refine your ideas, how to create a cohesive and strong outline (you know I am passionate about outlines!), how to break down the writing process and make writing a habit, different perspectives and styles and tones in writing, differences between self-publishing and trade publishing, how to make money from your book, and even what comes next after the writing is complete.

You can see more at and please let me know if you have questions, advice, or anything!

Thank you, readers — you are an amazing community and one I continue to WANT to write for.

Are you picking up what I’m putting down? Check out my story and freelancing guide, “Write. Get Paid. Repeat.” with tons of practical info packed into a short book! I also have a brand new writing course called “How to Write a Book in 3 Months.” Join that mailing list or go to the site if you’re interested in learning more!

Entrepreneur, writer, editor, book coach, cat lover, weirdo, optimist. Author of “Write. Get Paid. Repeat.” & “Concept to Conclusion.”

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