This seems to be one of the most frequently asked and answered questions I see online.
Here’s the simple answer: Yes.
If you’re a writer, this is obvious. But if you’re not starting a writing business you may be wondering why you’d bother with a blog.
Having a blog on your website (or on an independent blogging platform) serves multiple purposes:
- Regular new content organically raises your SEO rankings.
- New content encourages new and returning site visitors to stay on your site longer.
- Generating new content at regular intervals allows you to utilize it in several ways, such as in newsletters, on social media channels, and in ads.
- A blog is a place where you can showcase your expertise in more than just 280 characters and in various topics within your industry.
- Having a blog gives you additional credibility and authority in your field.
Every business or brand should have a blog or other similar way of producing content to their prospects and customers.
Whether you are an author, an interior decorator, a financial consultant, a website designer, or anything else, the benefits of having a blog and regular content to educate and inform people outweigh the negatives.
Especially for smaller businesses that need exposure and content.
If you don’t like writing, don’t have the time, or are not a good writer, hire a ghostwriter to write for your company. Or look for guest bloggers/writers in your niche who want published pieces for their portfolios and are willing to write for free — but I warn you, you often get what you pay for.
When it comes to cost, consider it part of your marketing budget. Ad campaigns end but the articles live on the internet forever and can be searched and useful long after they are written.
Content is a fantastic way to further your brand identity, marketing initiatives, and educate consumers on your company and industry. It’s also a way to gather email list subscribers to build your mailing list, which is certainly revenue-generating.
And you can have a “blog” or content in multiple ways. Maybe you prefer to write and post on LinkedIn or have a video blog using videos on Youtube, or have a podcast. All of these are content and offshoots of the original blog-type of content marketing.
Look at my blog as an example.
You’re here, you’re reading and getting knowledge. You may have never heard of me or you may already follow my blog. If you’re new here, then it’s working. If you’re gaining value, then it’s working.
I do not really make money on this blog (a nominal amount from the Medium Partner Program, but it’s honestly not much and a drop in the bucket of my income). I easily could have written a couple of really good articles and just used those as writing samples forever. I do not NEED to write every week here the way I do.
But this blog has over 6500 followers and is one of the first things to show up on Google when you search my name.
I’ve gotten hundreds of messages and inquiries just from this blog. I’ve gotten plenty of clients who found my writing here and contacted me regarding working together.
I still give the link to my Medium blog if a prospective client asks for writing samples.
I’ve gained email list followers, clients, readers, and more. People who read my blog have gone on to buy one of my three published books. I’ve gained book reviews, podcast interviews, and more.
Having a blog has directly benefitted me and my business simply by continuing to exist.
And it doesn’t hurt that I love it. Blogging was my first love, long before my business existed and back when LiveJournal and MySpace were still a thing.
So, should you have a blog for your [fill in the blank] business? Yes.
Check out my book Concept to Conclusion: How to Write a Book and learn everything you need to know to conceive of, outline, write, publish, and market a book!
Sign up for my mailing list for writing and freelancing news and information.
Other stories you may like: