Should You Start a Blog?

No matter your industry, the answer is the same.

Jyssica Schwartz

--

Photo by Corinne Kutz on Unsplash

This seems to be one of the most frequently asked and answered questions I see online.

Here’s the simple answer: Yes.

If you’re a writer, this is obvious. But if you’re not starting a writing business you may be wondering why you’d bother with a blog.

Having a blog on your website (or on an independent blogging platform) serves multiple purposes:

  • Regular new content organically raises your SEO rankings.
  • New content encourages new and returning site visitors to stay on your site longer.
  • Generating new content at regular intervals allows you to utilize it in several ways, such as in newsletters, on social media channels, and in ads.
  • A blog is a place where you can showcase your expertise in more than just 280 characters and in various topics within your industry.
  • Having a blog gives you additional credibility and authority in your field.

Every business or brand should have a blog or other similar way of producing content to their prospects and customers.

Whether you are an author, an interior decorator, a financial consultant, a website designer, or anything else, the benefits of having a blog and regular content to educate and inform people outweigh the negatives.

Especially for smaller businesses that need exposure and content.

If you don’t like writing, don’t have the time, or are not a good writer, hire a ghostwriter to write for your company. Or look for guest bloggers/writers in your niche who want published pieces for their portfolios and are willing to write for free — but I warn you, you often get what you pay for.

When it comes to cost, consider it part of your marketing budget. Ad campaigns end but the articles live on the internet forever and can be searched and useful long after they are written.

Content is a fantastic way to further your brand identity, marketing initiatives, and educate consumers…

--

--

Jyssica Schwartz

Manging editor. entrepreneur, writer, editor, cat lover, weirdo, optimist. Author of “Write. Get Paid. Repeat.” & “Concept to Conclusion.” jyssicaschwartz.com