Should You Start a Blog?

No matter your industry, the answer is the same.

Photo by Corinne Kutz on Unsplash

This seems to be one of the most frequently asked and answered questions I see online.

Here’s the simple answer: Yes.

If you’re a writer, this is obvious. But if you’re not starting a writing business you may be wondering why you’d bother with a blog.

Having a blog on your website (or on an independent blogging platform) serves multiple purposes:

• Regular new content organically raises your SEO rankings.
• New content encourages new and returning site visitors to stay on your site longer.
• Generating new content at regular intervals allows you to utilize it in several ways, such as in newsletters, on social media channels, and in ads.
• A blog is a place where you can showcase your expertise in more than just 280 characters and in various topics within your industry.
• Having a blog gives you additional credibility and authority in your field.

Every business or brand should have a blog or other similar way of producing content to their prospects and customers.