Thank you so much for this comprehensive guide! I’m working on creating a course now, though I make my income from writing and editing, and I’ve been starting the foray into researching the marketing and sales.

I am in full agreement that sales is incredibly important. Not selling the actual course — but understanding what sales is and how to do it effectively. My background in corporate sales and biz dev is a helpful foundation, but your explanation is even better.

Thank you!

Entrepreneur, writer, editor, book coach, cat lover, weirdo, optimist. Author of “Write. Get Paid. Repeat.” & “Concept to Conclusion.”

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