How to Price Yourself

The 3 Easy Steps to Always Have a Price Ready

Jyssica Schwartz
3 min readAug 14, 2017


If you’re a freelancer, you’ve heard it a million times.

“How much do you charge to make an app/write a blog/create this website?”

And when a freelancer doesn’t immediately have an answer ready, most people seem confused.

“But you’re a writer. How much to write my book?”

Pricing Breakdown

As a potential client, please bear in mind that any price I give you when we first chat has to be an estimate, as I don’t know exactly what you need yet.

In order to give you an accurate, customized quote I need to know exactly what you need and what your expectations of me would be.

Freelancers: To craft a price, you really only need 3 steps, 2 pieces of information, and simple math.

  1. How much money do you want to be making per hour?
  2. How many hours (approximately) will the work take you?
  3. What does the answer to number 1 times the answer to number 2 equal?

That will be your cost, assuming you don’t have any additional fees, such as hosting their website, purchasing software, buying a domain name, etc.

Hourly vs. Per-Word Pricing

I like the hourly pricing as it is an easy number that most clients understand, but many clients like doing per-word pricing.

No one has to track time and the final word count is obvious to everyone involved.

The breakdown for a per-word rate is similar to hourly.

  • If you know how much you want to make per hour, for example, $75, then you can estimate how long the average 1000-word article takes you to research, write, and edit. Let’s say that’s two hours.
  • Take the hourly rate that would be: $150 and divide it by the number of words. $150 divided by 1000 words is 0.15 or 15 cents per word.

It really is that simple.

So many aspiring writers ask me about prices, or I see people on Reddit, Medium, Quora, and other sites asking about an Upwork job that pays $0.02 per word for a…



Jyssica Schwartz

Entrepreneur, writer, editor, book coach, cat lover, weirdo, optimist. Author of “Write. Get Paid. Repeat.” & “Concept to Conclusion.”