How To Get More Business

I am not the type to subscribe to New Years resolutions. I don’t think you should try to change just because it is a new year, but should be trying to better yourself and improve throughout every year, simply because you want to and you CAN.

In 2018, I plan to grow my business even more, bring on more talented writers, and expand my book coaching services.

How am I doing this?

First, I emailed all of my previous clients, even one-offs and article clients, thanking them for working with me in 2017 and asking for referrals.

Second, I always make sure to have an updated list of people I have spoken to but NOT worked with, and I reached out to simply say it was great speaking with them and hope we get to work together in the future. And asked for referrals.

Third, I am not planning to take on anymore one-off articles this year. I have spent time and made the effort to have a monthly retainer business model with projects like book editing on top of those. I am no longer interested in doing one blog post or one article at a time, and have no per-word pricing anymore.

Fourth, I finally created a “pricing sheet” which spells out my four specific pillars in my business: Weekly Blogging, Book Coaching, Editing, and Ghostwriting. Instead of simply knowing my pricing structure and what each entails, I put together a simple Pricing Sheet to explain it all in one place.

Fifth, as my current clients are all referrals and I’ve been quite busy over the last months, marketing and finding clients has fallen a bit to the back burner. I am now going back to spending time EVERY WEEK looking for new clients to bring in, to continue to grow. Which brings me to six…

Sixth, I recently brought on a writer in to work with some of my client’s on their weekly blogging. This has gone very well and I plan to do more of this!

Seventh, I am currently knees-deep in a book project, a collection of stories from men and women around the world of sexual assault and harassment, which is going off to editing in the next couple of weeks. As soon as it is published in March, I plan to make time to jump into my next book project, a nonfiction examining all aspects of writing and publishing a book.

When it comes to business, I believe it is a constant evolution. I love seeing how things change and adapting my business to suit the needs of my clients. That’s how I started book coaching, when I discovered it was a need many clients had and they did not know how to find one, or even what one really did.

2018 is going to be a growing year for me. I am already putting plans into motion and working toward my goals. Not new goals I made as resolutions, but long-term goals and plans which were already being worked on throughout the life and evolution of my business.

How do you plan to grow your business in 2018? What are you working on? Share your experiences with growth and change!

Entrepreneur, writer, editor, book coach, cat lover, weirdo, optimist. Author of “Write. Get Paid. Repeat.” & “Concept to Conclusion.” jyssicaschwartz.com

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