Hey, I get it!
You’re right, there is a lot of background work to getting visibility and publicity.
I do run into a lot of Gary V, Grant Cardone, and Seth Godin disciples, too. I try to do my own thing and not really follow anyone’s path or how they say I “need” to do things.
Luckily, I am happy with my level of visibility and marketing, and am able to maintain it myself without splashing myself everywhere. I particularly enjoy Medium and being able to produce free content people can really get something from in just very straightforward (hopefully) useful ways.