This is great. I have also seen (unfortunately) many writers who are afraid/don’t “like” to sell, and it drives me insane. Every business sells. If you want to make money, you have to sell your product or service! Sales shouldn’t be a bad word.
Many writers are also afraid of criticism or as coming off as bragging when they say, “I am a writer.” Well, if you write, you’re a writer. It’s an accurate description.
I also try to be brutally honest about sales and its importance to freelancers, especially writers, and also talk a lot about writing as a business — which I don’t think many people do.
The dream of writing a great book and then sitting back and watching the royalties roll in is just not going to happen!
I will say, while I do sell myself and certainly treat my business as a business, the thing we diverged on is that instead of working on the sales of my book, I focused on selling myself as a writer, ghostwriter, and editor. By finding individual clients and focusing on relationship building and being easy to work with, I was able to be profitable literally from day 1 of being a freelancer.
I love my medium blog and think, as you say, that the content is important.
Thank you for your article, I especially liked “Writers unwilling to learn the business of writing may write punctilious, intransigent words that are pure and untarnished with “marketing”…but like Faust, they’d probably never get read in today’s game.”
It resonates so well!