There are two main ways I have found to get free publicity. Both work really well!
One is for getting quoted in articles and the other is to be a guest on podcasts.
I got the opportunity to meet and learn from Andrew O’Brien, known as The Publicity Guy in Austin, Texas. One of his biggest pieces of advice was to create and maintain a “Media” page on your website. You want the page to have a picture of you, a short bio, and links to every place you’ve been featured in the media (not things you wrote yourself). You can check out my Media page here, which I did the way he described.
Here are the two ways I have used successfully for getting features!
Getting Featured in Articles
The best way I have found to get featured in or quoted in articles without having to individually find and pitch writers in publications is by using HARO.
HARO stands for Help A Reporter Out. You can go to their website and sign up as a “source” to help writers get the information they need. It’s FREE.
You will receive three emails per day (around 8 am, 12:30 pm, and 5:30 pm) with a list of articles different reporters are trying to write who are looking for sources to be featured in them.
They are broken up by category in the email, such as “Business and Finance,” “Education,” “Lifestyle,” and “Travel.” Each one is a link.
When you click the link, you are taken to further down the email with the information for that specific opportunity. It gives you what the writer is looking for, any requirements they have, the email address to respond to, and a deadline for answers.
If you write an insightful or useful response, you’ll be quoted in the article and it will be attributed to you, often with your picture or a link to your site. You generally will receive an email from the writer with a link to the published story for you to be able to share it or list it on your website. In some cases, they might not email a link, so I suggest occasionally Googling your name to see if you’ve been featured anywhere you missed.
Here are a few places I’ve been featured using HARO:
- The Casual Capitalist — Where to Find Freelance Work: The Best Marketplace Tactics
- The Hard Refresh — What You Really Need to Know About Remote Work
- BuildBookBuzz — 28 Book Marketing Tips
- FitSmallBusiness — 25 Cold Calling Tips from the Pros
- CBNation — What Does Entrepreneurship Mean to You?
- SkillCrush — What You Really Need To Know About Remote Work
- BestLife — 15 Cold Open Emails That Set You Apart
Getting Featured in Podcasts
When it comes to podcasts, there are so very many out there, and it can be difficult to find out who is looking for guests and how to submit yourself.
While I do not really go out looking to be a podcast guest, I work with several clients who do and find them to be extremely useful for publicity. In those cases, I use PodcastGuests.
You can sign up for their mailing list for free on their website and can also pay a subscription fee to be a “featured guest,” meaning you’ll be featured at the top of their email with a picture, short bio, and what you’d be a good guest for.
You’ll receive emails every other day or so with a list of featured guests and podcast opportunities looking for guests to be on their show.
The podcasts are listed with the title of the podcast, the topics they cover, their publisher, what they are looking for in a guest, and a link to submit yourself (or someone else) to the podcast to be considered.
I’ve seen people find quite a few opportunities to be on podcasts and simply gain exposure or promote their businesses or books, anything!
Would you use these resources?
What do you currently do for media exposure? Was this helpful? Let’s talk about it in the comments! I am always interested in seeing what works for others and trying to incorporate new tactics!