Being a millennial has nothing to do with marketing and sales strategies and building a business, except maybe age. I am on the elder end of millennials (mid-30s) and had 10 years of corporate America experience before starting a writing business. Also, much of my writing in this style IS for beginners.

I absolutely believe telling people to go find clients will lead them to more money. I have not only published a book on the subject, I have many more detailed posts with message templates I use when cold emailing, how to pitch yourself, and marketing strategies (and more).

This post, in particular, was meant to be more of an overview and meant to encourage prioritizing finding clients over back end work like building a website or printing business cards. I have found many freelancers who spend a ton of time and money on back end stuff before ever trying to find clients and then being frustrated when it doesn’t work immediately. I am all about finding clients first and proving it is a viable business for you to be in before putting in the money and time to build a site.

Many freelancers, especially writers, in my experience are also not very comfortable marketing themselves and do not often actively do outreach for new clients. I try to be an advocate for active sales and marketing — go out and FIND clients, as opposed to hoping they find your website or blog and reach out to you.

On LinkedIn, I specifically posted a main status saying I was open to new clients, then went in and directly messaged first and second connections who were either CEOs or business owners and sent them a pitch about how I could help them with their content, whether that was blog posts, website copy, marketing emails, etc. (depending on the person).

Written by

Entrepreneur, writer, editor, book coach, cat lover, weirdo, optimist. Author of “Write. Get Paid. Repeat.” & “Concept to Conclusion.” jyssicaschwartz.com

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