Mondays are my single busiest day every week! As a freelancer, I am always making lists and to-dos and checking things off. But Mondays still can feel so scattered!
One of the best things I have done for my business is arrange a one on one meeting (phone call or video call) with each client every single week. Most of them happen on Monday.
This call allows us to set up expectations, discuss progress, and manage our tasks for the week on both sides. My clients know where I am at all times in our work, and I know their expectations and commitment.
On the one hand, I get the most work done when I have deadlines or have to stop to make calls later. It forces me to focus and get whatever I am working on done.
But on the other hand, it makes for a busy and somewhat fragmented day.
So, my number one tip is to have weekly check ins with every client.
Manage expectations on both sides, write your task list for the week, and most importantly, continue to build and grow the relationship with your clients.
ALL of my current clients are referrals.
ALL OF THEM.
Why? Because I make it my ultimate goal to be easy to work with. I am friendly, prompt, responsive, meet deadlines, ask about their day, remember their pets’ names, and since we chat every week, they get to know me, too.
With my background in sales, I can tell you that people and clients want to work with people they like. They don’t need the best, they need the best fit for them.
So, if you make their lives easier and are a friendly face and someone who understands their needs and can fulfill them with minimal issues, they will want to continue working with you.
It is infinitely better for your business to keep your current clients than it is to constantly have to find and work with new ones. That is one reason why I love the monthly retainer business model. I love building and having long-term relationships with clients and getting to know them so well that the writing all makes sense. I know their tone and voice, how they want things, and where they went on vacation.
Being a full-time writer is not just about the words on the page. It is about the people paying you and all of their complexities.
And those relationships and Monday being my “client call day” is why I love Mondays now. I may still hate waking up early, but I don’t dread going to work!